What makes us unique?

Design

Our design process was inspired by modern streetwear and minimalist product design. The result: an aesthetic and calming design with harmonious lines and soft edges that perfectly complements streetwear while staying as clean and timeless as possible.

You can see it and feel it!

Quality

We use solid 316L stainless steel and scratch-resistant sapphire crystal glass. A robust Japanese movement and carefully selected materials ensure long-lasting enjoyment of the watch.

About the founder

Lukas Daniel

As a watch enthusiast, I founded what is likely the first streetwear watch brand, 24:07. In May 2024, I successfully funded my first collection through Kickstarter.

Why did I start this brand?

WHY 24:07 WATCHES

I realized that my generation is not represented in today’s watch market and that many people simply don’t wear traditional watches anymore because they rely on their phones. That’s why I made it my mission to bring a modern, high-quality fashion accessory to the market that perfectly reflects the style of my generation.

Black gloss, striking look

Our looks